Google, in the battle for gaining corporate customers with Microsoft, has hired Javier Sotero, former head of Office productivity software strategy, to run G Suite's consumer and business sectors, managing productivity and tools. Google collaboration platform for corporate customers and consumers.
The executive will report directly to Google Cloud CEO Thomas Kurian (who was hired in November 2018 to increase the front line of the fight for the market dominated by Amazon and Microsoft today). As vice president for G Suite, Soltero now goes after the same Microsoft Office clients.
Some news on the professional front… I've joined Google to lead the G Suite team! The opportunity to work with this team on products that have such a profound impact on the lives of people around the world is a real and rare privilege. I'm excited to get to work. pic.twitter.com/D0lMY81PXv
– Javier Soltero ???? (@jsoltero) October 21, 2019
Although in recent months G Suite has been gaining share in the corporate segment (mainly Gmail). Hiring Soltero is a response to Microsoft's ongoing effort to get users of one-time productivity software to opt for subscription-based cloud versions such as Office 365. Google makes the most complete versions of G Suite available to users corporate for monthly fees.
Directly from enemy lines
Soltero joined Microsoft in 2014 when it acquired Acompli, a startup of which he was one of the founders and CEO. The product purchased together with the company – a mobile email – became the Android and iOS version of Outlook and Soltero, the division head, where he drove the market strategy for the entire Office suite.
For four years, Soltero was responsible for Outlook's marketing strategies and then for the entire Office suite. (Source: Twitter / Javier Soltero)
In March 2018, he took over Cortana when the digital assistant was expected to transition into productivity applications. The executive left the company in November, under a restructuring of his division. Upon its arrival, Google created the role of vice president for G Suite.