Smartphone sales rise for the first time in two years. According to a report published by data analytics firm Strategy Analytics, demand for handsets grew by about 2% over last year. This is equivalent to 366 million units sold worldwide. For the director of the company, the growth happened due to the reduction of prices and the search for modification in the devices. In addition, brand diversity generates strong competition, making it another deciding factor.
The data collected show that growth was mainly driven by Huawei, which accounted for a 29% increase over the same period last year. Involved in problems in the United States, Huawei concentrated its sales in China.
Another survey by Canalys points out that Samsung remains in first place in the ranking of handsets sold, and still had a growth of 11%. This is a consequence of the company's investments in 5G technology.
Smartphone sales grow for the first time in 2 years. (Source: Pixabay)
Apple stabilizes, but does not show significant growth
Unlike the other two Oriental brands, Apple remains in third place among the top selling brands with no change or significant growth. Last year, the American company had 3% drop in sales of Iphones. Strategy Analytics demonstrates that Apple has started to improve this year and stabilize in sales, as the prices of the iPhone 11 have been reduced and demand in Asia has increased. Experts believe the scenario may be better for the company with the launch of the iPhone 5G in 2020.
Despite being recognized worldwide, Apple devices have disadvantages compared to lower prices from competitors such as Samsung, Huawei and Xiaomi.
Selling mainly in India and China, Xiaomi is in fourth place, facing competition from Huawei and Realme. In addition to this, OPPO also appears in this “competition” with the expansion of its target audience from China to Western Europe.
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