Chinese manufacturer Realme is set to become an independent brand soon. The information comes from the DigiTimes website, which confirmed the intention with an executive of Oppo, current owner of the company.
The goal is to enable the development of a proprietary ecosystem for Realme, which has grown considerably in the market and is currently the seventh largest smartphone company in the world, with annual growth of 808%. For Oppo executives, there is no concern for cannibalization in the market: the sub-brand is more about affordable devices with a more fashion footprint, and also plans to launch wearables and earphones. Already the Chinese giant focuses on the most high-end experience, such as the Reno family of phones.
Even before the official separation, Realme had already formed its own research and development research. However, the brand and sub-brand actions are still connected and Oppo is still responsible for directing the budget to the branch. It is currently one of the largest brands in the Indian market and is already present in over 20 countries.
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The move is similar to what Xiaomi did with Redmi, which has also become a parallel brand with greater freedom to expand in the market. However, the Redmi family has introduced slightly more premium devices, such as the K20 Pro.
In Oppo's case, it is also a subsidiary of another company itself: BBK Electronics Corporation, which also owns OnePlus and Vivo.
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